ABOUT US  

How the story began

Our story

Matthew initially began his career as a software BDR, where he realized how time-consuming and repetitive the job could be. Wanting to find a more efficient way of doing various sales work, Matthew experimented with different scripts, and automations which brought his weekly workload from 40 hours to only 25 hours, while still maintaining the same excellent performance. However, it wasn’t until the release of GPT 3.5, that Matthew realized the true potential of automating a BDR’s tasks. Teaming up with his long-time friend, Justin, a computer scientist and machine learning expert, they developed the prototype of LeadNitro, and in the fall of 2023 the company was officially launched!

Our team

A dynamic team comprised of energetic BDRs, insightful strategy consultants, and innovative software developers, all committed to revolutionizing sales workflows by reducing the burden of redundant tasks.

Our mission

Revolutionize the sales environment through innovative processes and efficiency, freeing sales teams from tedious tasks to focus on nurturing relationships, creating solutions, and fostering growth. Establish a higher level of excellence by reimagining the responsibilities of sales teams.

MEET THE TEAM

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MATTHEW LAU

Co-founder & CEO

Drawing on his background as a Revenue Operations Strategy Consultant and a Software Sales Representative, Matthew leverages his experience to foster the growth of the LeadNitro team and drive forward our mission to revolutionize sales through automation. Under his leadership, the team is empowered to innovate, collaborate and succeed.

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JUSTIN SAN JUAN

Co-founder & CTO

With over five years of experience in software engineering and Agile methodologies, Justin is the innovative force behind the LeadNitro Platform. His role guarantees the platform's robustness, scalability, and focus on user needs, ensuring reliability and effectiveness. His role guarantees the platform's robustness, scalability

Jimmy Huang

Software Developer

Binh Tran

Software Developer

Godfrey Macasero

Software Developer

Krystal Le

Social Media Specialist

Zane Stewart

Senior Account Executive

Judith San Juan

Lead Product Designer

Kevin Ly

Software Developer

OUR CORE VALUES

Be proactive 

Focus and act on what you can control and influence instead of what you can’t.

Begin with the end in mind

Define clear measures of success and a plan to achieve them.

Put first things first

Prioritize and achieve your most important goals instead of constantly reacting to urgencies.

Think win-win

Collaborate more effectively by building high-trust relationships.

Sharpen the saw

Increase motivation, energy, and work/life balance by making time for renewing activities.

Synergize

Develop innovative solutions that leverage differences and satisfy all key stakeholders.

Alerts and notices

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LEARN MORE
Seek first to understand, then to be understood

Influence others by developing a deep understanding of their needs and perspectives.

Seek first to understand, then to be understood

Influence others by developing a deep understanding of their needs and perspectives.

Seek first to understand, then to be understood

Influence others by developing a deep understanding of their needs and perspectives.