ABOUT US  

How the story began

Combining AI-powered automation, intelligent lead generation, and seamless CRM integration, LeadNitro is a dynamic platform that helps sales teams, businesses, and professionals drive success by simplifying prospecting, personalizing outreach, and boosting efficiency in ways that truly matter.

Our mission

To improve sales by making processes simpler and more efficient, allowing sales teams to focus on building relationships, finding solutions, and driving growth.

Our story

Matthew initially began his career as a software BDR, where he realized how time-consuming and repetitive the job could be. Wanting to find a more efficient way of doing various sales work, Matthew experimented with different scripts, and automations which brought his weekly workload from 40 hours to only 25 hours, while still maintaining the same excellent performance. However, it wasn’t until the release of GPT 3.5, that Matthew realized the true potential of automating a BDR’s tasks.

Teaming up with his long-time friend, Justin, a computer scientist and machine learning expert, they developed the prototype of LeadNitro, and in the fall of 2023 the company was officially launched!

Our team

A dynamic team comprised of energetic BDRs, insightful strategy consultants, and innovative software developers, all committed to revolutionizing sales workflows by reducing the burden of redundant tasks.

Consider joining our team. Visit our careers page →

Our values

From the beginning, LeadNitro has always been about empowering people - our team members and our community. We achieve this by focusing on 7 key habits that help us grow individually and as a team.

Alerts and notices

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Be proactive

Focus and act on what you can control and influence instead of what you can't.

Put first things first

Prioritize and achieve your most important goals instead of constantly reacting to urgencies

Think win-win

Collaborate more effectively with building high-trust relationships

Sharpen the saw

Increase motivation, energy, and work-life balance by making time for renewing activities.

Synergize

Develop innovative solution that leverage differences and satisfy all key stakeholders.

Begin with the end in mind

Define clear measures of success and a plan to achieve them.

Seek first to understand, then to be understood

Influence others by developing a deep understanding of their needs and perspectives.

Hey, let's meet the team!

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MATTHEW LAU

Co-founder & CEO

Drawing on his background as a Revenue Operations Strategy Consultant and a Software Sales Representative, Matthew leverages his experience to foster the growth of the LeadNitro team and drive forward our mission to revolutionize sales through automation. Under his leadership, the team is empowered to innovate, collaborate and succeed.

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JUSTIN SAN JUAN

Co-founder & CTO

With over five years of experience in software engineering and Agile methodologies, Justin is the innovative force behind the LeadNitro Platform. His role guarantees the platform's robustness, scalability, and focus on user needs, ensuring reliability and effectiveness. His role guarantees the platform's robustness, scalability

Jimmy Huang

Software Developer

Binh Tran

Software Developer

Godfrey Macasero

Software Developer

Judith San Juan

Lead Product Designer

Krystal Le

Social Media Specialist

Zane Stewart

Senior Account Executive

Kevin Ly

Software Developer

Tyler Munns

Business Management Intern

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